Internacionalization of service firms: the case of consultancy firms and distance learning in the health and social care sector
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Title
Internacionalization of service firms: the case of consultancy firms and distance learning in the health and social care sectorAuthor (s)
Tutor/Supervisor
Saorín Iborra, Ana MaríaTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Estudis AnglesosDate
2016-11-29Publisher
Universitat Jaume IAbstract
In this globalized world that we live in, internationalization has become an important
phenomenon in the business environment. Nowadays, most companies aspire to expand their
businesses abroad, no matter if they ... [+]
In this globalized world that we live in, internationalization has become an important
phenomenon in the business environment. Nowadays, most companies aspire to expand their
businesses abroad, no matter if they provide manufactured goods or services. In general,
marketing has always been taught and studied from a manufacturing-only perspective.
However, the truth is that the services sector has become one of the most important economic
engines in today’s world, and its relevance is increasing. In fact, we live in a service economy,
where services represent a 30 percent of the total world trade and, in territories like the
European Union; they share the 50 percent of the Gross Domestic Product (GDP). Despite its
importance, the internationalization of service firms is a marketing field that still needs more
research to be done, since its theories and studies have traditionally been created exclusively
from a manufacturing perspective.
The present Master’s Thesis will analyze the internationalization of service firms through the
case of Índice Formación y Consultoría, a consultancy firm from Valencia which is planning on
expanding its business to the United Kingdom. The company is specialized in the health and
social care sector, and provides, not only consultancy services, but also distance learning
courses for health and social care professionals in search of improving their training. The case
study will create a marketing plan which will go through the main internationalization steps that
the company should follow in order to complete the initial stage of internationalization
according to the firm’s profile. The analysis will also describe its internal features and external
factors that are likely to influence the internationalization process. [-]
Subject
Màster Universitari en Llengua Anglesa per al Comerç Internacional | Máster Universitario en Lengua Inglesa para el Comercio Internacional | Master's Degree in English Language for International Trade | Internationalization | Marketing | Service | International trade | Service firms | Consultancy firm | Distance learning
Description
Treball final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2015-2016
Type
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