The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysis
Ver/ Abrir
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8015
comunitat-uji-handle3:10234/122003
comunitat-uji-handle4:
INVESTIGACIONMetadatos
Título
The Digital representation of an industrial cluster through its corporate website image: online discourse and genre analysisAutoría
Fecha de publicación
2007Editor
Cambridge Scholars PublishingISBN
9781847181732Cita bibliográfica
EDO MARZÁ, Nuria. The Digital Representation of an Industrial Cluster through its corporate website image: Online Discourse and Genre Analysis. En: Posteguillo, S. , et al. (ed.). The Texture of Internet: Netlinguistics in Progress, 2007, p. 46-74Tipo de documento
info:eu-repo/semantics/bookPartPalabras clave / Materias
Resumen
The corporate (website) image offered by industrial clusters in general
and by the Spanish ceramic industrial cluster in particular is enhanced by the use
of genres that fit and follow the logic of the times in terms ... [+]
The corporate (website) image offered by industrial clusters in general
and by the Spanish ceramic industrial cluster in particular is enhanced by the use
of genres that fit and follow the logic of the times in terms of evolution
(cybergenres). These digital genres extend the potential of traditional ones in
terms of meeting the expectations and reflecting the cornmunicative practices of
discourse communities, allowing the creation of a coherent, effective and easily
identifiable corporate website image. [-]
Derechos de acceso
Copyright © 2007 by Santiago Posteguillo, María José Esteve, M. Lluisa Gea-Valor and contributors
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess