Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System
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comunitat-uji-handle2:10234/8019
comunitat-uji-handle3:10234/8633
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INVESTIGACIONMetadata
Title
Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation SystemDate
2017-01Publisher
Springer VerlagBibliographic citation
FEENSTRA, Ramón A.; ESTEBAN, Elsa González. Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System. Journal of Business Ethics, p. 1-14.Type
info:eu-repo/semantics/articlePublisher version
http://link.springer.com/article/10.1007/s10551-016-3423-0#enumerationVersion
info:eu-repo/semantics/submittedVersionSubject
Abstract
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of basic standards for advertising quality. In Spain, this discipline was put into practice in 1995, the year the ... [+]
The theory and practice of advertising self-regulation have been evolving for decades in pursuit of basic standards for advertising quality. In Spain, this discipline was put into practice in 1995, the year the Association for the Self-Regulation of Commercial Communication (Autocontrol) was created. This article aims to examine in depth the functioning of the Spanish advertising self-regulation system, with special emphasis on the Advertising Jury, and explore to what extent some of the normative requirements of rigour, independence and participation can be considered to have been met. The paper is based on a case study in which interviews with Autocontrol members, Jury members and consumer associations have particular bearing. The results shed light on the achievements of Autocontrol’s self-regulation work and the challenges it still faces. [-]
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J Bus Ethics (2017)Rights
© Springer Science+Business Media Dordrecht 2017
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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