Analysis of the international communication in Efi Cretaprint
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Analysis of the international communication in Efi CretaprintAutoria
Tutor/Supervisor
Ruiz Madrid , María NoeliaTutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament d'Estudis AnglesosData de publicació
2016-11-29Editor
Universitat Jaume IResum
This master thesis pivots on the importance of internal communication in companies
and more specifically in the multinational Efi headquarters from Castellón.
Efi is a multinational that has offices all around the ... [+]
This master thesis pivots on the importance of internal communication in companies
and more specifically in the multinational Efi headquarters from Castellón.
Efi is a multinational that has offices all around the world. In 2012 it joined a small
company located in Castellón, called Cretaprint.
All the experience, research and examples presented in this thesis are based on my
internship in this company.
It was during this intership that I detected and experienced the lack of the internal
communication existing in the company that derived in misunderstandings and
problems related affecting staff and the work done..
In this master thesis, I will present a theoretical framework about the concept of
internal communication and the different aspects involved in it. Then we will
describe the different situations we detected in Cretaprint, in which an inefficient
internal communication caused misunderstandings in the company.
After analysing these situations taking into account the theorectical framework
presented, we will outline some solutions we could propose to improve the internal
communication process of this company. [-]
Paraules clau / Matèries
Descripció
Treball final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2015-2016
Tipus de document
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