The Corporate Social Responsibility in the hotel sector. The case of the hotel: NH the Arts and Sciences
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Títol
The Corporate Social Responsibility in the hotel sector. The case of the hotel: NH the Arts and SciencesAutoria
Tutor/Supervisor
Martínez Ramos, MiguelTutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament de Finances i ComptabilitatData de publicació
2016-10-05Editor
Universitat Jaume IResum
The idea of this short presentation as a summary is to mention a set of fundamental ideas about the work detailed below. The subject is the Corporate Social Responsibility (CSR) that is the way in which the companies ... [+]
The idea of this short presentation as a summary is to mention a set of fundamental ideas about the work detailed below. The subject is the Corporate Social Responsibility (CSR) that is the way in which the companies have into account the impact on the economy of a country, in the society in general and in the environment. Applied to the touristic sector, a key sector for the Spanish economy, able to generate big incomes. But if Sustainability Policies are not applied, it could cause a great shock in the society as well as notable alterations in the environment. In the case of Nh Hotels Group, which has set up Strategic Plans of Corporate Social Responsibility since many years ago, until become in a benchmark company in Responsible Behavior and Sustainability. This Plans are set up in each one of their hotel products, as for example Nh The Arts and The Sciences, Valence. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Turisme. Codi: TU0944. Curs: 2015/2016
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess
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- Grau en Turisme [349]