Marketing plan of Hotel-restaurante Viñas Viejas
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Title
Marketing plan of Hotel-restaurante Viñas ViejasAuthor (s)
Tutor/Supervisor
Vallet Bellmunt, Antonio JoséTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2016-07-12Publisher
Universitat Jaume IAbstract
In the following marketing plan, we are going to explain some purposes for improving business’
situation of rural hotel and restaurant Viñas Viejas, located in Fuentes de Ayodar, Castellon’s
region. The society is ... [+]
In the following marketing plan, we are going to explain some purposes for improving business’
situation of rural hotel and restaurant Viñas Viejas, located in Fuentes de Ayodar, Castellon’s
region. The society is evolving, as well as the technology and the responsibilities of each
person. People doesn’t have enough time for resting, because their daily duties. On the other
hand, Spain has always been seen as sunny destination, specially the eastern coast
(Valencia, Alicante and Castellon). Viñas Viejas is trying to break down this tendency and give
a possibility to the customers to relax, feel the environment, drain their minds and escape from
it all.
Actually, there is huge amount of people who is concerned about the environment and it
importance, so changed their consumer habits. Living a part the previous ideas, there is
people who want to learn and see more about the environment and where can do that better
than the middle of it?
In the current study we have done an internal analysis of the weaknesses and strengths of
Viñas Viejas and opportunities and threats of the economic environment in order to detect
business segments. We have analysed different competitors and consumers’ behaviour for
concreting their needs and how other enterprises are trying to satisfy them. Before all these
analysis, at the end, we have concluded 12 actions related with the services, prices, promotion
and the place of Viñas Viejas.
Because of the short budget possibilities Viñas Viejas has, most of the actions are focused on
internet and deals with other companies, in order to increase market quote and popularity
without huge investments. At last, there is a viability of the project actions, which will be
proposed here and a control table of the most urgent actions Viñas Viejas should have in mind. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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