Marketing plan of ProAddicts
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Título
Marketing plan of ProAddictsAutoría
Tutor/Supervisor
Sánchez García, JavierTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2016-07-13Editor
Universitat Jaume IResumen
Proaddicts Social Network SL. is a startup started in mid-summer of 2015 in Villarreal
(Castellón).
It has a clear objective, being the digital meeting point for all of extreme sports lovers.
ProAddicts is based ... [+]
Proaddicts Social Network SL. is a startup started in mid-summer of 2015 in Villarreal
(Castellón).
It has a clear objective, being the digital meeting point for all of extreme sports lovers.
ProAddicts is based on three main pillars:
• The future of vertical social networks (technically specialized)
• Sport as a lifestyle.
• The video as a communication medium.
These three pillars make ProAddicts a virtual platform where you can offer all kinds of
people the opportunity to share sports experiences through their own videos and
promote communication of extreme sports lovers.
ProAddicts is a sports video website categorized into four elements: water, earth, air and
road. Inside these four categories are different subcategories.
This segmentation allows users to find more easily videos of the sport that they were
looking for and ProAddicts to offer a more targeted advertising and therefore more
attractive to both, advertisers and users.
Then, using this marketing plan we will analyze the internal and external situation,
competition and the market to see what is the current situation of ProAddicts.
Also we will detail what will be the strategy to reach the established objectives. And finally
we will present a set of actions, their cost and the way we will track them to achieve the
fixed objectives. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Tipo de documento
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