Marketing plan of Bolsabooks
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Título
Marketing plan of BolsabooksAutoría
Tutor/Supervisor
Tortosa Edo, VicentTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2016-06-13Editor
Universitat Jaume IResumen
Bolsabooks is a little company specialized in buying and selling second-handed
academic books in Pamplona. This idea of businesses was adopted, from similar
businesses that already exist in the Nordic countries and ... [+]
Bolsabooks is a little company specialized in buying and selling second-handed
academic books in Pamplona. This idea of businesses was adopted, from similar
businesses that already exist in the Nordic countries and the U.S., and developed by a
group of students who decided to create the first physical book shop in Spain with these
characteristics.
The emergence of this type of business appears as a consequence of the lacks that the
economic environment has. Being more specific, the Spanish economic crisis has
changed the consumption habits acquired by citizens during years due to the decrease
in their purchasing powers what leads an increment in second-handed purchases.
Furthermore in the social aspect, it is possible to observe that the concern that the society
has about the environment and the planet well-being have risen, adding concepts as
reuse and recycle
In this marketing plan, there are shown a list of proposals and recommendations as a
source of improvements that could be done into the company. These are showing the
company how to adapt itself to its current market, raising the number of clients and
acquiring a higher level of popularity within the Spanish market.
On one hand, it has been analysed internal and external environments to establish the
actions and proposals. Factors as the resources that the company owns, the actual
economic situation, the competence, the book shop field and the consumer behaviour.
On the other hand, once that the previous analysis has been done the objectives as for
example increasing the sales or raising the number of clients from other book shops,
expanding their business throughout Spain at the same time with new shops have been
established.
Finally, to reach these objectives, 11 action plans have been created to improve the
subsistence and development of the company. The indicated marketing actions have
been budgeted and delimited in time about when are going to occur so the enterprise
can achieve the desired success. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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