The football industry : the case of the "project" Endavant
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Title
The football industry : the case of the "project" EndavantAuthor (s)
Tutor/Supervisor
Molina Morales, Francesc XavierTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2016-07-12Publisher
Universitat Jaume IAbstract
Villarreal CF, through the corporate brand 'Endavant'7
, aims to transmit and represent
the values of the club through the various activities being carried out for more than a
decade for social, cultural, sports ... [+]
Villarreal CF, through the corporate brand 'Endavant'7
, aims to transmit and represent
the values of the club through the various activities being carried out for more than a
decade for social, cultural, sports and educational. The club, exemplary in sports and
exemplary for its healthy economy, having decided to forgo public subsidies, has
always demonstrated its social involvement and commitment beyond sport.
Since 2004 sponsors clubs and athletes from the province to promote the progress of
sport in Castellón. It also shows its solidarity to assist economic and social way with
countless non governmental organizations (NGOs), institutions and associations side.
Another aspect in which the entity pays special attention is on children. Villarreal has its
own kids' club, Club groguet, with more than 10,000 members and has as main
objective to inculcate values such as sport, health and equality. The club has an
agreement with different universities to encourage training centers, research,
dissemination of knowledge and innovation in the field of sport, in addition to
distributing scholarships to their athletes. And finally, the company has become an
ambassador of the most representative towns in the province with the aim of promoting
tourism in Castellon, promoting social and cultural activity, one of the key drivers of the
economy.
Endavant is the slogan adopted proudly Villarreal CF and its surroundings. Endavant
encompasses all these initiatives because it identifies the spirit and values of the club:
strength, courage, unity, optimism, enthusiasm. Endavant is the effort of all. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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