Examining U.S. and Spanish Annual Reports: Crisis Communication
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http://dx.doi.org/10.1177/2329490614543176 |
Metadatos
Título
Examining U.S. and Spanish Annual Reports: Crisis CommunicationFecha de publicación
2014-12Editor
SAGE PublishingISSN
1080-5699Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://bcq.sagepub.com/content/77/4/409Palabras clave / Materias
Resumen
Crisis has affected businesses worldwide. Many international corporations must cope with this turmoil, which affects their economic liability. Firms express their actual financial situation in the annual reports they ... [+]
Crisis has affected businesses worldwide. Many international corporations must cope with this turmoil, which affects their economic liability. Firms express their actual financial situation in the annual reports they issue every year. The annual report is a document that combines both promotional and informative features. Our study tries to find out how companies from two different countries (United States and Spain) deal with the issue of crisis in difficult times through their annual report. Additionally, and from a pedagogical perspective, we discuss the benefits of using the annual report in the teaching of writing for our students. [-]
Publicado en
Business and Professional Communication Quarterly, v. 77, n. 4, p. 409-425Derechos de acceso
© 2014 by the Association for Business Communication
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