Creativity in firms : the oriental approach
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comunitat-uji-handle3:10234/97525
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Creativity in firms : the oriental approachAutoria
Tutor/Supervisor
Molina Morales, Francesc XavierTutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2015Editor
Universitat Jaume IResum
Everybody talks about creativity, we know it is a personality trait and that it seems to be
what companies look for the most, yet what it entails and how it emerges or how
culture sculpts it is still unknown to the ... [+]
Everybody talks about creativity, we know it is a personality trait and that it seems to be
what companies look for the most, yet what it entails and how it emerges or how
culture sculpts it is still unknown to the majority of us.
Regardless of the sector or industry, innovation is needed to be flexible and survive.
However, creative industries are particularly bounded to look for uncommon projects
and procedures. In light of the upraising demand for new products and competitive
performance we come across different methods to promote creativity, criteria to
evaluate and monitor it, workplaces “atmosphere” and so on.
In this project we have proposed focusing on a particular creativity approach which is
the Oriental one, to be more exact the East Asian one whose representative is going to
be Japan. The main aim of the project will be analyzing Japanese´s current system and
way of proceeding in every organization according to their pillars. To do so we will set a
theoretical framework first to know what to pay attention to in the Japanese approach,
and then we will dig into the Japanese history, economic history, their most popular
religions, educational system, ethics, paradigms, safety and the Yakuza band, the
company culture and its basic principles, relationships, etiquette, structure, hierarchy,
philosophy, and methodology (which englobes three now internationally known models)
to argument how they deal with creativity.
Lastly, we will display the conclusions drawn from this project besides the limitations in
this case-study and potential improvement proposals. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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