Internationalization as a strategic growth possibility: the case study of l'antic colonial
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Title
Internationalization as a strategic growth possibility: the case study of l'antic colonialAuthor (s)
Date
2015-11-24Publisher
Universitat Jaume IAbstract
The master thesis aims to investigate an importance of international marketing in
internationalization. Particularly, the master thesis analyzes the case study of L’Antic
Colonial - the company within Procelanosa ... [+]
The master thesis aims to investigate an importance of international marketing in
internationalization. Particularly, the master thesis analyzes the case study of L’Antic
Colonial - the company within Procelanosa Group, which considers accessing a new market
in Paraguay. Applying theoretical and practical fundamentals of international marketing, the
master thesis proposes the most appropriate market entry strategy for this company. Based
on many marketing analysis of the company and the target market, L’Antic Colonial should
incorporate the strategy of exporting, i.e. gradual penetration into the Paraguayan market
with extension of the distribution network and the adjusted marketing mix. [-]
Subject
Description
Treball Final del Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2014-2015
Type
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