How to Transform a Company: a Specific Marketing and Finance Plan for Juan Serrano International Trade Agency
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Título
How to Transform a Company: a Specific Marketing and Finance Plan for Juan Serrano International Trade AgencyAutoría
Tutor/Supervisor
Ruiz Madrid, María Noelia; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2015-11-24Editor
Universitat Jaume IResumen
The title might seem ambiguous at the very first sight. However, let us imagine how to
compress in a title the whole process of the transformation of a company. This project is
based on the situation of a local ... [+]
The title might seem ambiguous at the very first sight. However, let us imagine how to
compress in a title the whole process of the transformation of a company. This project is
based on the situation of a local company in Castellón, that is, Juan Serrano
International Trade Agency and the aim was to reconvert and create a brand new
enterprise from the existing one integrating the theoretical and practical concepts
acquired during the formative stage in the ELIT Master. After carrying an extensive
analysis and feasibility study showing both strengths and weaknesses, several proposals
for improvement are disclosed. Materials for the present study include a mixture of both
a marketing and finance plan including a cost-benefit analysis to reverse the current
economic situation forcing a slow but effective recovery. Results show what might be
the most convenient steps to follow for the company Juan Serrano to increase its
benefits, to expand and to become bigger and better among its rivalry. An example of
those results is the implementation and optimization of the new technologies to better
manage the internal and professional company affairs leading to a change in its
corporate image. A more customer-friendly webpage redesign and the application of a
CRM strategy are portrayed as the most salient highlights. As for the company, the
implementation of a warehouse and a labeling and packaging system would also help to
improve the life of the company at the long term, just as the managing system which
would also be improved thanks to a balance scorecard and a new staff establishment
plan. Other minor changes such as a change in the company‟s organization structure and
other promotional and distribution strategies would also be proposed; all the
aforementioned, with a detailed cost plan that will indicate the workability of the
different proposals. Although it might seem this work is too specific for this specific
company; many clues can be taken for any reader wanting to implement all the
information and techniques provided. Thanks to the didactic way in which it has been
written, this work aims to approach any kind of audience who might want to introduce
themselves in the business world or those who already in the business world want to
learn more, give another vision to the company or just have an enjoyable reading time
while thinking about how to change things, how to get better and how to keep all what
has been already achieved. [-]
Palabras clave / Materias
Descripción
Treball Final del Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs acadèmic 2014-2015
Tipo de documento
info:eu-repo/semantics/masterThesisDerechos de acceso
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