Metaphorical Models, Cybergenres and User Strategic Modes in Virtual Space
Visualitza/
Metadades
Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8015
comunitat-uji-handle3:10234/8621
comunitat-uji-handle4:
INVESTIGACIONMetadades
Títol
Metaphorical Models, Cybergenres and User Strategic Modes in Virtual SpaceData de publicació
2015Editor
Universitatea Petru MaiorISSN
1582 - 9960Cita bibliogràfica
GIRÓN-GARCÍA, Carolina; NAVARRO I FERRANDO, Ignasi. METAPHORICAL MODELS, CYBERGENRES AND USER STRATEGIC MODES IN VIRTUAL SPACE. Studia Universitatis Petru Maior-Philologia, 2015, vol. 19.Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://www.upm.ro/cercetare/studia%20website/Studia%2019.2015.pdf#page=32Versió
info:eu-repo/semantics/publishedVersionParaules clau / Matèries
Resum
In recent decades, new technologies have evolved so rapidly that the use of computers and the
Internet
has resulted in the appearance of a new type of genre, i.e. Cybergenre (Shepherd & Watters, 1998;
Shepherd, ... [+]
In recent decades, new technologies have evolved so rapidly that the use of computers and the
Internet
has resulted in the appearance of a new type of genre, i.e. Cybergenre (Shepherd & Watters, 1998;
Shepherd, Watters & Kennedy, 2004). The medium used by these new genres, their social role, their
purpose, their audiences and kinds of skills requi
red to their users differ from those of old genres, and
therefore, cybergenres cannot be measured or characterized by means of the same parameters as
traditional written (paper format) genres. On the other hand, some authors have described three types of
“
Reading Modes
”
, such as ‘Navigating’, ‘Browsing’, and ‘Reading’ (Girón
-
García, 2013), regarding
different Internet users’ strategies.
Our hypothesis is that the type of reading mode
–
or user strategic mode
-
not only has to do with types of
users and their
tendencies but also with the cybergenre itself, its configuration and the types of cognitive
frames that it activates in users. Each particular genre activates certain metaphorical models
–
made
apparent through metaphorical expressions
–
that configure the
necessary paths for users to succeed in its
adequate processing.
In this context, our purpose here is to identify idiosyncratic metaphorical expressions that may guide the
movement of the user thought texts precisely because they activate cognitive models
. In turn, we provide
descriptions of metaphorical models and try to explain and illustrate their coherence within particular
genres. Therefore, our procedure consists firstly in selecting genres, such as on
-
line dictionaries and
market sites, secondly ide
ntifying metaphorical expressions, and finally describing the models they
activate, so that we can elucidate different user strategic modes (reading modes) for each genre type.
We claim that different guiding metaphors of topological character (spatial) p
rompt different users’
techniques or strategies. In addition, we suggest that these metaphors provide internal coherence to the
genres, as such. [-]
Publicat a
Studia Universitatis Petru Maior - Philologia . 2015, Vol. 19Drets d'accés
© 2015 Universitatea Petru Maior
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
Apareix a les col.leccions
- ANG_Articles [298]