La especialización y la calidad como apuesta para solucionar la crisis del papel: el caso de la revista Panenka
Visualitza/
Metadades
Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97622
comunitat-uji-handle4:
TFG-TFMMetadades
Títol
La especialización y la calidad como apuesta para solucionar la crisis del papel: el caso de la revista PanenkaAutoria
Tutor/Supervisor
Pardo Baldeón, Ramón S.Tutor/Supervisor; Universitat.Departament
Universitat Jaume I. Departament de Ciències de la ComunicacióData de publicació
2015-07-06Editor
Universitat Jaume IResum
El sistema periodístico está inmerso en un proceso de profunda transformación
como consecuencia de la grave crisis que se lleva arrastrando en Esapaña
desde 2008. En este contexto, han surgido ya más de 500 proyectos ... [+]
El sistema periodístico está inmerso en un proceso de profunda transformación
como consecuencia de la grave crisis que se lleva arrastrando en Esapaña
desde 2008. En este contexto, han surgido ya más de 500 proyectos en los
últimos siete años, poniéndose de manifiesto el auge del periodismo
emprendedor. Creados por los propios periodistas, estos nuevos medios se
han lanzado casi exclusivamente en el entorno digital, pero también ha habido
algunos que han seguido apostando por el papel. Este es el caso de Panenka,
una revista especializada en cultura futbolística nacida en 2011. Este texto
tiene como objetivo analizar las claves del éxito de esta iniciativa, así como su
modelo de negocio para poder aplicarlo, si procede, a otros proyectos.
Partiendo de un análisis de contenido, los resultados muestran una tendencia
hacia el periodismo narrativo y de largo formato, con el reportaje y la entrevista
en profundidad como géneros estrella, y con un especial cuidado del diseño.
Mediante una entrevista en profundidad con dos de los responsables del
proyecto, se han conocido los detalles de un modelo de negocio que a día de
hoy es viable, aunque es difícil asegurar si funcionaría en otro tipo de
proyectos. Por tanto, se demuestra que el papel todavía tiene futuro, aunque
del estudio se desprende que debe ir de la mano de una buena estructura
digital para llegar a ser económicamente viable. [-]
Journalism has been one of the most affected sectors in Spain due to the
economic crisis that the country is suffering since 2008. However, this situation
has also had some positive effects on the profession. Actually, ... [+]
Journalism has been one of the most affected sectors in Spain due to the
economic crisis that the country is suffering since 2008. However, this situation
has also had some positive effects on the profession. Actually, more than 500
new enterprises related to journalism have been launched in the last seven
years in Spain. Entrepreneurial journalism could be defined as the set of
projects created by journalists to deal with the transformation of the Spanish
news media. This phenomenon has emerged in Spain’s news media industry
and has developed strongly in sports journalism. Specialization in sports stands out as one of the levers of growth, constituting around 15 per cent of the new
media outlets. In fact, sports journalism is a field that favours innovation and the
creation of a diversity of projects. For the most part, these projects only have a
digital version, but there are also some cases of medias which still contemplate
a model based on print journalism. This is the case of Panenka, a sports
magazine which was launched in 2011 in Spain. Based on the German
magazine 11 Freunde, Panenka has been pioneering in our country. In fact,
similar projects such as Líbero, has been launched after Panenka’s success.
This paper analyses the importance of entrepreneurial journalism in Spain
through the study of Panenka magazine. Firstly, we review the data of the 2014
Report of the Journalistic Profession published by the Press Association of
Madrid to identify the new media launched during the last seven years in Spain.
After that, we focus on Panenka because we are interested on studying the
future of print journalism. The aim of the article is to examine the contribution of
these projects to the current structure of the journalism industry, as well as their
viability, characteristic business models, and common patterns. In order to do
that, we have made a content analysis of the magazine (we have analysed
numbers 03, 17 and 35), and we have interviewed two of the founders of the
project. Our hypothesis is that Panenka’s business model is sustainable.
The degree of innovation in journalism production is analyzed through the
measurement of two elements: the new ways of storytelling deployed in
journalism, and their value proposition, in particular their business model. Two
tendencies stand out: hyperlocal start-ups and niche information products,
which is the case of Panenka. The results show that there are some new ways
of storytelling deployed in journalism. This magazine uses different genres,
based on slow journalism, with the purpose of innovate and make the
difference. The most common genres used by Panenka are reports, articles and
interviews. Moreover, we have observed that the design is a very important part
of the magazine. They use a lot of pictures, photos and computer graphics to
improve the quality of the articles. Apart from the original content and the style,
the design is one of Panenka’s biggest assets. After the study of Panenka’s case we have observed some common patterns in
relation with the entrepreneurial journalism phenomenon. First of all, we have
found two cases of forced entrepreneurs, journalists who had lost their previous
job and are forced to create their own enterprise. However, for the most part,
the rest of associates are professionals who also work at the same time for
another company.
These new media launched after 2008 are composed by a reduced number of
workers due to lack of money, usually less than 15 people. Only five people
have a full-time job in Panenka, but there are a lot of collaborators who help to
write the magazine. Moreover, Panenka has agreements of collaboration with
other magazines like 11 Freunde or So Foot. These agreements are very
beneficial for them because they can exchange contents and ideas without
spend any money.
Panenka’s business model is based on freemium, which means that Panenka
gets the incomes through two main sources: subscriptions and advertising.
Nowadays, we can say that the project is sustainable, above all, thanks to the
subscribers, which are more than 2.000. Nowadays, Panenka sells 10.000
magazines per month and we can buy them in libraries or through Panenka’s
website. Furthermore, we can also buy a digital version of the magazine trough
mobile devices (Android and Apple Store). This initiative is very positive
because allows buying the magazine to people all around the world
After the study of Panenka, we can affirm that the print journalism is still alive.
Actually, we can be a little bit more optimistic with the future of print journalism,
because a modest project such as Panenka, born in a very critical situation, can
be considered as sustainable after four years. However, their future objectives
are to maintain the viability. We believe that the key of succession is not in the
format we choose to tell stories. The most important thing is the quality of that
stories and the innovation. If our product is good, people will pay for it.
Although we have demonstrated that the print journalism can be sustainable,
we should advert that this model cannot be separated of the digital format. The
Internet and social networks are very important for promoting our product without spending any money. And if one of the biggest problems is the lack of
money, we cannot lose all the potentialities of these tools. Moreover, social
networks are very helpful in order to keep in touch with our readers and we can
create a sense of community with them.
Sports journalism is still at an expansive phase and involves new ways of
managing internet-based businesses that rely heavily on the personal brand of
journalists, as well as new thematic areas and contents. Panenka’s model
business demonstrates, after four years, that these kind of projects can be
sustainable. However, we think that there will be another business models
which always success. Therefore, we should study other similar projects in
order to arrive to more conclusive results. In this sense, we consider that the
analysis of Líbero and other new European magazines would be very helpful in
order to compare the results. [-]
Paraules clau / Matèries
Descripció
Treball final de Grau en Periodisme. Codi: PE0932. Curs acadèmic 2014-2015
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
Apareix a les col.leccions
- Grau en Periodisme [580]
Els següents fitxers sobre la llicència estan associats a aquest element: