Marketing plan of TGB The Good Burguer
Metadatos
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TFG-TFMMetadatos
Título
Marketing plan of TGB The Good BurguerAutoría
Tutor/Supervisor
Monferrer Tirado, DiegoTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2015Editor
Universitat Jaume IResumen
"The Good Burger Company SL" is a company specializing in gourmet burgers at
affordable prices and adapted to the current time, belonging to Restalia Group
Company. This company is created from the development of ... [+]
"The Good Burger Company SL" is a company specializing in gourmet burgers at
affordable prices and adapted to the current time, belonging to Restalia Group
Company. This company is created from the development of gourmet burgers and
introduced into the market "fast casual".
Nowadays, if we look at the economic environment we can see that the Spanish
economic crisis has changed the habits of consumption due to the decreased
purchasing power of the Spaniards. Also in the social environment we see that society
is increasingly concerned about the health and people are incorporating healthier
products into their diet.
In this marketing plan a series of proposals and recommendations for the company to
adapt to the current market and try to get position the company offering new products,
product modifications and promotions that meet the expectations of customers is
performed.
In the marketing plan has been carried out an analysis of internal and external
environment to study the resources of the company and the current situation of the
environment, in addition to analyzing the competition, the hospitality sector and
consumer behavior. On the other hand, once the above analysis performed have set
several objectives as reference two main objectives are to increase the rate of repeat
visits to the restaurant and interact with customers.
Finally, after the analysis has been developed action plans to improve the maintenance
and growth of the company, these action plans have been quantified on a budget and
schedule of activities. In addition, some guidelines for control of the proposals made in
this marketing plan will. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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