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Marketing plan for Mr. Wonderful

dc.contributorMonferrer Tirado, Diego
dc.contributor.authorMartínez Soto, Mario
dc.contributor.otherUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.date.accessioned2015-09-14T10:45:21Z
dc.date.available2015-09-14T10:45:21Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/10234/132170
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015ca_CA
dc.description.abstractThis marketing plan is a tool used to plan a number of actions in the four variables of marketing mix (Product, Price, Place and Promotion) in a limited period of time. From the analysis of the firm, its strengths and weaknesses are evaluated, which are intended to enhance or decrease respectively with marketing strategies and actions. The following project includes a marketing plan of the company Mr. Wonderful, where have arisen the objectives to be achieved for the following year. Mainly, Mr. Wonderful strategy is based in two main points: the product and its degree of customization, and the promotion and use of web 2.0.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rights.urihttp://rightsstatements.org/vocab/CNE/1.0/*
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.subjectMr. Wonderfulca_CA
dc.subjectMarketing estratégicoca_CA
dc.subject.otherConstrucció de marca (Màrqueting)ca_CA
dc.subject.otherMàrquetingca_CA
dc.titleMarketing plan for Mr. Wonderfulca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


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