Marketing plan for Mr. Wonderful
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Metadatos
Título
Marketing plan for Mr. WonderfulAutoría
Tutor/Supervisor
Monferrer Tirado, DiegoTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2015Editor
Universitat Jaume IResumen
This marketing plan is a tool used to plan a number of actions in the four variables of
marketing mix (Product, Price, Place and Promotion) in a limited period of time. From
the analysis of the firm, its strengths ... [+]
This marketing plan is a tool used to plan a number of actions in the four variables of
marketing mix (Product, Price, Place and Promotion) in a limited period of time. From
the analysis of the firm, its strengths and weaknesses are evaluated, which are intended
to enhance or decrease respectively with marketing strategies and actions.
The following project includes a marketing plan of the company Mr. Wonderful, where
have arisen the objectives to be achieved for the following year. Mainly, Mr. Wonderful
strategy is based in two main points: the product and its degree of customization, and
the promotion and use of web 2.0. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
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