Competitive and strategic analysis of the Port of Castellón
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Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Título
Competitive and strategic analysis of the Port of CastellónAutoría
Tutor/Supervisor
Martínez Martínez, Carla MaríaTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2015-07-13Editor
Universitat Jaume IResumen
The Port has always been significant in the province of Castellon given its relationship
with the economic development of the area. However, due to globalization and the
continuous technological advances in maritime ... [+]
The Port has always been significant in the province of Castellon given its relationship
with the economic development of the area. However, due to globalization and the
continuous technological advances in maritime transport, the concept of captivity in port
traffic has been virtually abandoned, increasingly intensifying competition between ports.
The main objective of this essay is the identification of suitable competitive strategies for
the Port of Castellon in line with its characteristics and external and internal environment,
in relation to the Strategic Plan in force. The methodology to be developed consists in
an analysis of the general and competitive environment, an assessment of the competitor
ports, as well as an internal analysis of the main positive and negative factors of the port
of Castellon. [-]
Palabras clave / Materias
Descripción
Treball final de Grau en Administració d’Empreses. Codi: AE1049. Curs acadèmic 2014-2015
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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