Competitive and strategic analysis of the Port of Castellón
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Title
Competitive and strategic analysis of the Port of CastellónAuthor (s)
Tutor/Supervisor
Martínez Martínez, Carla MaríaTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2015-07-13Publisher
Universitat Jaume IAbstract
The Port has always been significant in the province of Castellon given its relationship
with the economic development of the area. However, due to globalization and the
continuous technological advances in maritime ... [+]
The Port has always been significant in the province of Castellon given its relationship
with the economic development of the area. However, due to globalization and the
continuous technological advances in maritime transport, the concept of captivity in port
traffic has been virtually abandoned, increasingly intensifying competition between ports.
The main objective of this essay is the identification of suitable competitive strategies for
the Port of Castellon in line with its characteristics and external and internal environment,
in relation to the Strategic Plan in force. The methodology to be developed consists in
an analysis of the general and competitive environment, an assessment of the competitor
ports, as well as an internal analysis of the main positive and negative factors of the port
of Castellon. [-]
Subject
Description
Treball final de Grau en Administració d’Empreses. Codi: AE1049. Curs acadèmic 2014-2015
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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