English Communication for International Business II
Impacto
Scholar |
Otros documentos de la autoría: Fortanet-Gomez, Inmaculada; Ruiz-Garrido, Miguel F.; Palmer-Silveira, Juan
Metadatos
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BIBLIOMetadatos
Título
English Communication for International Business IIFecha de Publicación
2008Resumen
ENGLISH COMMUNICATION FOR INTERNATIONAL BUSINESS II is the
second book of a collection oftwo addressed to those students involved in learning
English to communicate in business contexts. As the previous one, the ... [+]
ENGLISH COMMUNICATION FOR INTERNATIONAL BUSINESS II is the
second book of a collection oftwo addressed to those students involved in learning
English to communicate in business contexts. As the previous one, the book is
conceived as self-learning material which includes the keys to most activities
although the support ofthe instructor in the classroom becomes necessary for some
of them. This book is content-based, trying to emphasise the written and oral
communicative necessities of the international business world.
The book is organised in six units which deal with some types ofbusiness written
and oral communication, such as meetings and negotiations, international trade
procedures related to Incoterms, packing, delivery and insurance, methods of
payment and their corresponding documents, orders, and complaints. All units
deal with reading, writing, and listening skills, as well as translation. The CD
provided with the book is higWy useful for the listening activities. Speaking and
interaction can also be worked in all units although always with the teacher's
guidance.
Each unit starts with a general explanation of the topic, followed by reading
comprehension and vocabulary activities. Along the unit, several specific explanations
can be found including examples of the documents and of the written and spoken
communicative events involved. Students are then required to produce their own
documents and effective pieces of communication. At the end of each unit, two
communicative situations have been included, asking students to solve a business
problem. After the situations, each unit is provided with references for further
reading either in books or in websites.
As a complement to the units in both volumes, a series of seventeen case studies
have been created. These case studies reproduce real situations in a company, such
as launching a new product, hiring a new employee, strategies to sell a product,
reacting to claims, negotiating staff reduction, etc. [-]
Descripción
Llibre i audio
Palabras clave / Materias
Colección
Universitas; 26ISBN
9788480216401Tipo de documento
info:eu-repo/semantics/bookVersión de la editorial
http://www.tenda.uji.es/pls/iglu/!GCPPA00.GCPPR0002?lg=CA&id_art=801Editor
Publicacions de la Universitat Jaume IDerechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- ANG_Llibres [7]
- Universitas [5]