Implementation of e-commerce in Al-Farben, S.A.

Abstract

This Master’s Thesis analyses the possibility of implementing an online sales channel in Al-Farben; an industrial sector company from Castellón. After studying the products which are commercialised by this company, the different target markets and the possibilities of each one are also analysed. In the final part of this project, the different steps to be followed when implementing this online shop proposal are developed and explained. Firstly, both the environment and the main Al-Farben competitors are analysed. Afterwards, the different strategies that should be carried out before the implementation of the online shop are analysed. Finally, the different technologies to be applied in the Al-Farben online shop will be studied as well as the different processes and techniques to give value to the company.