Listar por tema "outdoor advertising"

Mostrando ítems 1-3 de 3

    • openAccess   Acciones no convencionales de la publicidad exterior: aproximación teórica a una terminología 

      Breva-Franch, Eva; Balado-Albiol, María-Consuelo Instituto Superior de Gestão - ISG (2014)
      Outdoor advertising is experiencing times of change, where traditional media coexist with the most innovative and creative actions, supported in many cases by the incorporation of new technologies. These actions arise from ...

    • openAccess   Digitalización e Interactividad, el reto de la publicidad exterior en España 

      Folgado Pardo, Inés Universitat Jaume I (2014-07-14)
      La falta de inversión en España en publicidad exterior destaca con respecto a otros países, y más todavía si se le aplican técnicas digitales e interactivas. Este tipo de publicidad exterior, ofrece posibilidades muy ...

    • openAccess   Sustainable Outdoor Advertising: A Professional Point of View from Spain 

      Breva-Franch, Eva; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa University of Ss. Cyril and Methodius in Trnava. Faculty of Mass Media Communication (2023-04-23)
      Cities are unimaginable without outdoor advertising, and outdoor advertising, sometimes known as out-of-home advertising, is unimaginable without cities. However, this relationship is evolving due to the inevitable need ...