• openAccess   Sustainable Outdoor Advertising: A Professional Point of View from Spain 

      Breva-Franch, Eva; Olivares-Delgado, Fernando; Benlloch Osuna, María Teresa University of Ss. Cyril and Methodius in Trnava. Faculty of Mass Media Communication (2023-04-23)
      Cities are unimaginable without outdoor advertising, and outdoor advertising, sometimes known as out-of-home advertising, is unimaginable without cities. However, this relationship is evolving due to the inevitable need ...