Browsing by Keyword "e-satisfaction"
Now showing items 1-2 of 2
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Airline website loyalty formation and the moderating effects of gender and education
Springer (2013-06)The objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the effects of gender and education ... -
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Emerald (2023)Purpose: The objective of this research is to analyze how omnichannel consumer journey design (OCJD) influences the online customer experience (OCE) and e-satisfaction in consumers' multirooming behavior (searching for ...