Listar por tema "critical analysis of multimodal discourse"
Mostrando ítems 1-1 de 1
-
La representación de la crisis española en la publicidad. El caso de "Despertar" (Campofrío, 2015)
Universidad Complutense de Madrid (2018)This paper pays attention to the advertising enunciation, understanding it as a discourse that builds an image, among many possible, of the crisis. Taking into account that large companies prefer to appeal to our optimism ...