Listar por tema "country image"
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El efecto made in en la percepción de un producto industrial español en los mercados internacionales
Universia (2010)With globalization, organizations must be able to look for their own differentiation with the aim to obtain sustainable competitive advantages. Differentiation across the products can be a key factor if it is also ... -
Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico)
Taylor & Francis (2016)Understanding the importance of a country’s image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international ...