Listar por tema "Social value"

Mostrando ítems 1-3 de 3

    • openAccess   Customer loyalty in clusters: perceived value and satisfaction as antecedents 

      Callarisa Fiol, Luis J.; Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2009-08)
      Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ...

    • openAccess   Measuring social entrepreneurship and social value with leakage. Definition, analysis and policies for the hospitality industry 

      Narangajavana-Kaosiri, Yeamduan; Gonzalez-Cruz, Tomás; Garrigos-Simon, Fernando Jose; Cruz-Ros, Sonia Springer (2016)
      The aim is to analyze, define and examine the connections between social entrepreneurship and the generation of social value, considering the concept of leakage as a measure of social value creation and distribution for ...

    • closedAccess   Social value in retail banking 

      Fandos, Juan Carlos; Estrada, Marta; Forgas-Coll, Santiago; Palau-Saumell, Ramon Emerald Group Publishing Limited (2013)
      Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys ...