Listar por tema "Relationship marketing"
Mostrando ítems 1-4 de 4
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Customer loyalty in clusters: perceived value and satisfaction as antecedents
Taylor & Francis (2009-08)Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ... -
Implementación del CRM : servicios públicos y sector hotelero
Universitat Jaume I (2014-06-02)CRM es una estrategia de negocio orientada a seleccionar y gestionar las relaciones con los clientes más valiosos, bajo una cultura corporativa orientada al cliente. Para llevar a cabo esta estrategia, las empresas deben ... -
Relationship quality in business to business: a cross-cultural perspective from universities
Emerald (2013)Purpose – The objective of this study is to analyse relationship quality in a business-to-business context. Given that the relationship between market orientation and customer-perceived service quality is well known in the ... -
Supply chain management: A multidisciplinary content analysis of vertical relations between companies, 1997–2006
Elsevier (2011)The aim of this work is to contribute to a better understanding of the research conducted on supply chain management (SCM) at a multidisciplinary level. To this end, a content analysis was performed of the most significant ...