• closedAccess   Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º 

      Chulvi Rodríguez, Héctor Universitat Jaume I (2019-07-17)
      The main objective of this master’s thesis is to suggest a marketing plan for the banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo Cajamar, to internationalize its presence beyond Spanish borders. ...
    • openAccess   Dreamfit marketing plan 

      Maria Oros, Melisa Universitat Jaume I (2020-06-09)
      The purpose of this end-of-degree work is to create a marketing plan for Dreamfit. This company is formed by a chain of gyms in Spain, since 2010, although this project is going to focus on the gym in Castellón located ...
    • openAccess   Integrated marketing communication plan for Nüwa Essence 

      Taban, Paula Iulia Universitat Jaume I (2021-06-16)
    • openAccess   International Marketing Plan of Simplicity Works 

      Cobzariu, Roxana Mihaela Universitat Jaume I (2021-06-16)
      This document is an international marketing plan for the Chinese market, prepared for Simplicity Works, the company that patents 3D Bonding shoemaking technology. For the preparation of this document, both an internal ...
    • closedAccess   Marketing Plan - Eitelux Lighting Technology 

      Eduard Gheorghe, Adrián Universitat Jaume I (2020-07-14)
      Eitelux Lighting Technology is a company specialized in the manufacture and commercialization of LED luminaires of the best quality and the most advanced technology. Eitelux was born three years ago but arises as a result ...
    • openAccess   Marketing plan development 

      Syouffi Barghout, Durry Universitat Jaume I (2014-06-17)
      In the actually, we are in a context of economical crisis, when the exterior sector in Spain is one of the few sector that has an increase in their sales. Beauty Ceramic, a new company founded in 2012, is living in this ...
    • openAccess   Marketing plan development Castelló Beer Factory 

      Llorens Querol, Javier Universitat Jaume I (2020-06-09)
      In the present time, it is known that there has been a social change in terms of a greater concern for the products we eat. This has led to a significant growth in the demand for artisanal beers, due to the fact that ...
    • closedAccess   Marketing plan of 'Bicicletes Cabedo' 

      Díaz Cerdà, Carles Universitat Jaume I (2020-06-09)
      Bicicletes Cabedo is a shop located in the town of Onda that is dedicated to the retail sale of items related to cycling. In this establishment we can find all the products necessary for the practice of this sport, ...
    • openAccess   Marketing plan of Azulev 

      Reboll Rausell, Eva Universitat Jaume I (2020-06-09)
      Azulev is a prestigious factory of the tile sector. It is situated in province of Castellón. It has been dedicated to this sector for 80 years. Now, if we look in the economic environment, due to the Coronavirus pandemic ...
    • openAccess   Marketing plan of Benimar 

      Vidal Marzal, Maria Universitat Jaume I (2021-06-16)
      Benimar OCARSA S.A. is a Spanish company dedicated to the manufacture of leisure vehicles, specialized in motorhomes. The factory where they work is located in the town of Benicarló, Province of Castellón. This company ...
    • openAccess   Marketing plan of Calduch Laboratorios: Dermo-Suavina 

      Selma Vicent, Mario Universitat Jaume I (2020-06-09)
      Laboratorios Calduch is a Spanish company known -especially in Castellón- for its brand Dermo-Suavina. Its products include lip balms, soap and hand cream, all of which are directly related to the skincare market. Dermo-Suavina ...
    • closedAccess   Marketing Plan of Consultora Ondense 

      Guillamón Gandía, Adrián Universitat Jaume I (2020-06-09)
      Consultora Ondense S.L. is a company dedicated to providing labor, accounting, employment, tax, and commercial consultancy services. Within it is a wide variety of integrated services in the areas mentioned above, we add ...
    • openAccess   Marketing plan of Cool Things 

      Dradi, Genny Universitat Jaume I (2020-07-14)
      Cool Things is a company which designs and sells small toys and gadgets which are trendy and innovative, with a wide offer and a flexibility directed to the client’s needs. Cool Things is a B2B (Business to Business) ...
    • closedAccess   Marketing plan of Cuatroochenta S.A. 

      Velázquez Madrid, Arturo Universitat Jaume I (2020-06-09)
      Cuatroochenta is a leading company in Business Performance Techs (BPTechs), focused on IT consulting, specialized software development and digital transformation. The following work aims to develop a marketing plan for ...
    • openAccess   Marketing plan of ElPozo 

      Hernández Alegre, Sandra Universitat Jaume I (2021-06-16)
      ElPozo is a company dedicated to the production of healthy and nutritious meat products. It is part of the Fuertes Group, being the most important company within this business group. Its products are carefully prepared ...
    • openAccess   Marketing plan of Exclusivas Energéticas 

      Rodríguez Ibáñez, Miguel Ángel Universitat Jaume I (2020-06-09)
      Exclusivas Energéticas is an energy services company, with a technological base, a great variety of services, democratic values based on innovation, proximity and personal treatment, commitment to the environment and ...
    • openAccess   Marketing plan of G2 Esports 

      Monserrat Martínez, César Universitat Jaume I (2020-06-09)
      I proceed to expose the marketing plan of the company G2 esports, in order to propose new ideas to an already successful company to collaborate, from the marketing department, with the achievement of the general objectives. ...
    • openAccess   Marketing plan of Gesis Digital 

      Cuenca Font, Julián Universitat Jaume I (2021-06-16)
      Gesis Digital is a company that sells computer products, maintenance services, backup copies and management software. Its values are what make the difference between the other companies in the sector. Its strengths are ...
    • openAccess   Marketing plan of Greenpeace Spain 

      Bellés Fornas, Raquel Universitat Jaume I (2020-07-14)
      Greenpeace is one of the most important environmental NGOs, both internationally and nationally. Greenpeace Spain was legally founded in 1984, and, according to the latest data, it has 124,248 members and fights to save ...
    • openAccess   Marketing plan of Huhtamaki 

      Grönholm, Anton André Valfrid Universitat Jaume I (2021-06-16)
      Huhtamaki as a global market leader and an innovative brand bore fruit to the idea of this marketing plan to be developed in the Spanish market which has a high degree of opportunities and a low level of competition. ...