Listar por tema "Loyalty"

Mostrando ítems 1-5 de 5

    • closedAccess   Antecedents of airline passenger loyalty: Low-cost versus traditional airlines 

      Forgas-Coll, Santiago; Moliner, Miguel Angel; Sánchez-García, Javier; Palau-Saumell, Ramon Elsevier (2010)
      This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is ...

    • openAccess   Customer loyalty in clusters: perceived value and satisfaction as antecedents 

      Callarisa Fiol, Luis J.; Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2009-08)
      Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ...

    • openAccess   Influence of the Internet on Retailer's perceived quality in the generation of retailer's brand equity 

      Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sánchez-García, Javier (2021-03-05)
      This study analyses the relationship between the different components of the retailer's brand equity, as well as the influence that the use of internet has on the formation of retailer’s brand equity. As some authors point ...

    • openAccess   La lealtad del consumidor en el sector financiero 

      Fandos, Juan Carlos; Sánchez-García, Javier; Moliner, Miguel Angel; Estrada, Marta Universidad Nacional de Colombia. Escuela de Administración de Empresas y Contaduría Pública (2011-01)
      Teniendo en cuenta lo costoso que resulta mantener programas de fidelización de clientes, es necesario conocer qué aspectos del servicio de la empresa son los que realmente valora el cliente, para dedicarles mayor esfuerzo ...

    • closedAccess   Social value in retail banking 

      Fandos, Juan Carlos; Estrada, Marta; Forgas-Coll, Santiago; Palau-Saumell, Ramon Emerald Group Publishing Limited (2013)
      Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys ...