Listar por tema "Gerencia de stakeholders"
Mostrando ítems 1-1 de 1
-
Estructura de gobernanza ética en la publicidad comercial. Una revisión del modelo de Autocontrol desde una gerencia de stakeholders discursiva
CSIC. Instituto de Filosofía (2017)In competitive and global environments in which companies operate commercial advertising plays a vital role that is essential to have full responsibility. This responsibility involves in many cases, self-regulation of ...