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    • closedAccess   La evolución del Copywiter en la pequeña y mediana agencia de la Comunidad Valenciana. 

      Miralles Sánchez, Andrea Universitat Jaume I (2020-07-14)
      The purpose of the Master's Thesis is to investigate the evolution of the copywriter'sprofile in small and medium-sized agencies in the Valencian Community. To do this,the professional skills of the advertising copywriter ...

    • openAccess   Servitization, digitization and supply chain interdependency 

      Vendrell-Herrero, Ferran; Bustinza, Oscar F.; Parry, Glenn; Georgantzis, Nikolaos Elsevier (2016-06-30)
      This study draws on literature at the intersection of servitization, digital business models and supply chain management. Work empirically explores how digital disruption has affected Business-to-Business (B2B) interdependencies. ...