Listar por tema "Customer services quality"

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    • closedAccess   Internal market orientation and its influence on organisational performance 

      Tortosa-Edo, Vicent; Moliner, Miguel Angel; Sánchez-García, Javier Emerald Group Publishing (2009)
      Purpose – The purpose of this paper is to analyse the influence that internal marketing, represented by internal market orientation (IMO), might have on the internal aspects (satisfaction of contact personnel) and external ...