Listar por tema "Customer loyalty"

Mostrando ítems 1-3 de 3

    • openAccess   Attachment Styles Associations with Long-Term Relationships Mediated by Brand Loyalty in the Israeli Mobile Market 

      Frydman, Smadar Universitat Jaume I (2022-04-27)
      Purpose: The main objective of the thesis is to use attachment styles theory to explore long-term relationships in a service context, using the Israeli mobile market as a case study. Theoretical framework: Attachment theory ...

    • openAccess   Customer loyalty in clusters: perceived value and satisfaction as antecedents 

      Callarisa Fiol, Luis J.; Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2009-08)
      Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ...

    • closedAccess   Social value in retail banking 

      Fandos, Juan Carlos; Estrada, Marta; Forgas-Coll, Santiago; Palau-Saumell, Ramon Emerald Group Publishing Limited (2013)
      Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys ...