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    • openAccess   Italian ice-cream parlor A. Mario Tacco marketing plan 

      Carot Zarzoso, Mª Teresa Universitat Jaume I (2018-06-12)
      The Italian ice-cream parlor A. Mario Tacco is a small artisan ice-cream parlor of family maintenance that nowadays has two locals open to the public. They are located in the towns of Altura and Segorbe, belonging to the ...