Listar por autoría "d08ac799-0f36-48c1-8fef-c68ca07c0463"
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Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º
Chulvi Rodríguez, Héctor Universitat Jaume I (2019-07-17)The main objective of this master’s thesis is to suggest a marketing plan for the banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo Cajamar, to internationalize its presence beyond Spanish borders. ... -
Conceptual metaphor in EFL teaching: a comparison between two approaches to teach lexicon through metaphors
Chulvi Rodríguez, Héctor Universitat Jaume I (2020-06-12)During the last few years, vocabulary retention has been identified as a problematical area in the EFL classroom (Boers, 2013). In this sense, there are numerous teaching methods whose effectiveness has been questioned ... -
Eco-friendly advertising: A study of pictorial metaphors in environmental advertisements
Chulvi Rodríguez, Héctor Publicacions de la Universitat Jaume I (2018)According to Cognitive Linguistics, metaphors are an essential cognitive tool to conceptualise certain domains of experience (Lakoff and Johnson 1980). Following this conception, it can be seen ... -
Eco-friendly advertising: a study of pictorial metaphors in environmental advertisements
Chulvi Rodríguez, Héctor Universitat Jaume I (2018-06-12)According to Cognitive Linguistics, metaphors are an essential cognitive tool to conceptualise certain domains of experience (Lakoff & Johnson, 1980). Following this conception, it can be seen how advertising campaigns use ...