Listar por autoría "69311e18-423c-4738-8f8d-baf110e4baf8"
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Accompanied versus Unaccompanied Transport in Short Sea Shipping betweer Spain and Italy: An Analysis from Transport Road Firms Perpective
López-Navarro, Miguel Ángel; Moliner, Miguel Angel; Rodriguez-Artola, Rosa M.; Sánchez-García, Javier Taylor & Francis (2011)Short sea shipping (SSS) is called to play a key role in ensuring sustainable mobility in the European context. In the past years several studies tried to define the SSS requirements and also to identify the SSS lines that ... -
Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Taylor & Francis (2019-04)Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of this study confirm that market orientation facilitates the development of dynamic exploratory capabilities in bank ... -
Antecedentes y consecuencias de la actitud ante el anuncio en las personas mayores. Un análisis empírico
Estrada, Marta; Sánchez-García, Javier; Moliner, Miguel Angel; Fandos, Juan Carlos Universidad Nacional de Colombia (2008)La importancia socio-económica adquirida en los últimos años en España y en otros países europeos por el emergente mercado de las personas mayores hace necesario el estudio de sus particularidades como consumidores. ... -
Antecedents of airline passenger loyalty: Low-cost versus traditional airlines
Forgas-Coll, Santiago; Moliner, Miguel Angel; Sánchez-García, Javier; Palau-Saumell, Ramon Elsevier (2010)This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is ... -
El Aprendizaje cooperativo y las habilidades socioemocionales: Una experiencia docente en la asignatura Técnicas de Ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Centro de Información Tecnológica de La Serena, Chile (2016)En este trabajo se describe una experiencia docente llevada a cabo con 121 estudiantes de la asignatura Técnicas de Ventas del Grado en Administración de Empresas (Universitat Jaume I, Castellón, España) en la que, utilizando ... -
Attachment styles and customers' long-term relationships in a service context
Frydman, Smadar; Moliner, Miguel Angel Wiley (2022-05-31)The main objective of this study is to use attachment styles theory to explore long-term relationships in a service context using the mobile market as a case study.Attachment theory focuses on the primary link between ... -
Attitudes towards ads and age. A study in seniors. The combination of chronological and cognitive age as an effective predictive criterion of attitudes
Moliner, Miguel Angel; Estrada, Marta; Monferrer Tirado, Diego; Sánchez-García, Javier Universidade Nove de Julho (2014)Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable ... -
Consequences of customer engagement and customer self-brand connection
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2018)Purpose The purpose of this paper is to analyze the impact of the customer engagement and customer self-brand connection on customer advocacy and firms’ financial performance. The research focuses on the financial sector ... -
CSR marketing outcomes and branch managers' perceptions of CSR
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a ... -
Customer engagement, non-transactional behaviors and experience in services
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019)Purpose The purpose of this paper is to highlight the central role of bank customers’ engagement as a mediating variable between customer experience and two non-transactional customer behaviors (advocacy and attitudinal ... -
Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Elsevier (2016-10)Recent studies in various economic sectors in the U.S.A., Brazil, China, South Korea, and Australia provide evidence of the precursors of customer equity (value, brand, and relationship equity) and their influence on ... -
Customer loyalty in clusters: perceived value and satisfaction as antecedents
Callarisa Fiol, Luis J.; Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2009-08)Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ... -
Destination image and tourist motivations as antecedents of tourist engagement
Moliner, Miguel Angel; Hernández-Lobato, Lucio; Fandos, Juan Carlos; Solis-Radilla, María Magdalena Emerald (2023)Abstract Purpose – This paper aims to establish the causal relationship between destination image and tourist motivation and engagement. Design/methodology/approach – A causal model with seven hypotheses was tested into ... -
Destination Sustainability and Memorable Tourism Experiences
Moliner, Miguel Angel; Monferrer Tirado, Diego; Ferreres Bonfill, Juan Bautista; Rodriguez-Artola, Rosa M. MDPI (2021-10-29)The objective of this paper is to study the relationship between memorable tourism experiences and destination sustainability. Three hypotheses that relate dimensions of sustainability (economic, socio-cultural, and ... -
Does Emotional Intelligence Influence Academic Performance? The Role of Compassion and Engagement in Education for Sustainable Development
Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma; Moliner, Miguel Angel MDPI (2021)Education must guide students’ emotional development, not only to improve their skills and help them achieve their maximum performance, but to establish the foundations of a more cooperative and compassionate society. ... -
El efecto made in en la percepción de un producto industrial español en los mercados internacionales
Rodriguez-Artola, Rosa M.; Callarisa Fiol, Luis J.; Moliner, Miguel Angel; Sánchez-García, Javier; López-Navarro, Miguel Ángel Universia (2010)With globalization, organizations must be able to look for their own differentiation with the aim to obtain sustainable competitive advantages. Differentiation across the products can be a key factor if it is also ... -
Engaging in customer citizenship behaviours to predict customer lifetime value
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Palgrave Macmillan (2022-11-15)The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE). We discuss how marketing ... -
Entity crisis, halo effect and loyalty
Moliner, Miguel Angel; Fandos, Juan Carlos; Monferrer Tirado, Diego; Estrada, Marta Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco (2019)Taking as reference the period of deep financial and economic crisis suffered at global level, with special incidence in the Spanish financial industry, this paper examines the effect of entity crisis on consumer loyalty, ... -
Entrenamiento de la inteligencia emocional en el contexto de la formación en ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Asociación Española de Orientación y Psicopedagogía (2016-05)The new teaching approach raised by the European Space of Higher Education puts the emphasis on the need to form the students not only in the assumption of those of specific competitions (proper of every subject) but also ... -
Entrepreneurship innovation using social robots in tourism: a social listening study
Callarisa Fiol, Luis J.; Moliner, Miguel Angel; Rodriguez-Artola, Rosa M.; Sánchez-García, Javier Springer (2023)The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this context, business innovation through digital transformation is presented ...