Listar por autoría "21ed3322-d05e-445b-8945-4cdeb9965ed9"
Mostrando ítems 1-19 de 19
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A Multimodal Approach to Product Presentations
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia ELSEVIER (2015)Multimodality approaches discourse focusing on the analysis of the semiotic modes that help fulfil the communicative purpose of a particular genre, which in the case of product presentations is to persuade of the excellence ... -
A multimodal discourse approach to research pitches
Ruiz-Madrid, Noelia Elsevier (2021-04-23)The communicative purpose of oral academic genres is frequently achieved through multimodal ensembles (i.e., a combination of meaning-making resources or modes). This is the case in research pitches. However, little has ... -
Adapting English Language Teaching: Moving Online During the COVID-19 Crisis
Fortanet-Gomez, Inmaculada; Ruiz-Madrid, Noelia Springer (2023-04-15)Online and blended teaching has been implemented in many higher education institutions for several decades now. However, the COVID-19 pandemic forced many institutions to change their face-to-face and blended teaching into ... -
Conversing with the machine. A transactional and dialogic approach to computer-assisted language learning
Ruiz-Madrid, Noelia Universitat Jaume I (2001)Despite the pedagogical possibilities afforded by computers and hypertext most systems currently available under-exploit the potential of the new technologies towards achieving learning materials promoting autonomous ... -
Developing multimodal communicative competence in emerging academic and professional genres
Ruiz-Madrid, Noelia; Valeiras-Jurado, Julia Servicio de Publicaciones de la Universidad de Murcia (2020-06-27)In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is ... -
Integrating content and language in higher education
Ruiz-Madrid, Noelia; Fortanet-Gomez, Inmaculada Elsevier (2023) -
Learning to Learn in a Digital Context: Language Learning Webtasks for an Autonomising “Wreading” Competence
Ruiz-Madrid, Noelia; Luzón, María José Universidad Católica San Antonio de Murcia (2008)In this paper we aim to analyse how language learning tasks can help students develop an autonomising wreading competence, i.e. a competence involving the ability to read online texts and to construct one’s own text by ... -
Multimodal enactment of characters in conference presentations
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia SAGE (2019-05-13)In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference ... -
Multimodal Humor in Plenary Lectures in English and in Spanish
Fortanet-Gomez, Inmaculada; Ruiz-Madrid, Noelia De Gruyter (2016-06)Humor is present in most instances of human to human interaction and has often been studied by discourse analysis (Long and Graesser 2009). These studies have taken several perspectives but have often ignored the multimodal ... -
Multimodality for comprehensive communication in the classroom: Questions in guest lectures
Fortanet-Gomez, Inmaculada; Ruiz-Madrid, Noelia Asociación Europea de Lenguas para Fines Específicos (AELFE) (2014)In recent years there have been many studies about the discourse of lectures (Pérez-Llantada & Ferguson, 2006; Csomay, 2007; Deroey & Taverniers, 2011). Lecturing is the most common speech event in most university ... -
Reading printed versus online texts: a study of EFL learners’ strategic reading behavior
Usó-Juan, Esther; Ruiz-Madrid, Noelia Universidad de Murcia (2009)With the development of the WWW and Internet, hyperreading has become an issue for discussion in the educational field and more specifically in the field of English as a second or foreign language. Yet, very little is known ... -
Reconceptualisation of Genre(s) in Scholarly and Scientifc Digital Practices: A Look at Multimodal Online Genres for the Dissemination of Science
Ruiz-Madrid, Noelia; Valeiras-Jurado, Julia Palgrave Macmillan (2023)This chapter looks into an online genre resulting from recent scholarly and scientific digital practices: popular science online videos. These are short videos of approximately 10 minutes in which a varied and validated ... -
Reflexiones del profesorado universitario sobre la introducción del inglés como lengua de instrucción
Querol-Julián, Mercedes; Ruiz-Madrid, Noelia; Ruiz-Garrido, Miguel F. Asociación Española de Lingüística Aplicada (AESLA) y el Instituto Cervantes (2015)La docencia en lengua inglesa forma parte de la consolidación del inglés como lingua franca y de la política de internacionalización de la universidad española. Su incorporación a la enseñanza superior requiere de docentes ... -
Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia; Jacobs, Geert Asociación Europea de Lenguas para Fines Específicos (AELFE) (2018)Previous work on oral genres (Kress & Van Leeuwen, 2001; Kress, 2010; Bateman, 2011) as well as on persuasion (O’Keefe, 2002; Perloff, 2003; Poggi & Pelachaud, 2008) has indicated that effective ... -
Science communication on the Internet: Old genres meet new genres [Book review]
Ruiz-Madrid, Noelia Faculty of Economics. University of Belgrade (2020-12)Book review: Digital science communication: New needs, new contexts and new genres (2019). María-José Luzón and Carmen Pérez-Llantada (Eds.). Amsterdam/New York: John Benjamins. 242 pp., ISBN-978-9-0272-0466-0 (HBK). ... -
Teachers' perspectives ontechnology-mediated plurilingual practices:the TEMPLATE project
Boggio-López, Enzo; Ruiz-Madrid, Noelia Universitat de València (2024)Plurilingual-inspired pedagogies show multiple potential benefits for teaching andlearning languages and have therefore been strongly promoted by the European Union throughvarious policies. Nonetheless, their implementation ... -
Teaching Physical Education Through English: Promoting Pre-Service Teachers Effective Personality Through a Learning-Practice Approach
Valverde Esteve, Teresa; Salvador-Garcia, Celina; Ruiz-Madrid, Noelia IGI Global (2023-02-02)Applying a learning-practice approach to CLIL in teacher education may be instrumental not only to promote the development of CLIL professional skills, but also to improve pre-service teachers’ ‘effective personality.’ ... -
The influence of discipline, medium and target audience in multimodal recontextualization practices: The case of popular science online videos
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Asociación Europea de Lenguas para Fines Específicos (AELFE) (2023-12-15)This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online. The focus lies on popular science online videos (i.e., 10-minute videos that ... -
When pointing becomes more than pointing: Multimodalevaluation in product pitches
Valeiras-Jurado, Julia; Ruiz-Madrid, Noelia Elsevier (2020)The main function of a product pitch is to convince an audience of the validity of a product. This paper presents a study of evaluation as a persuasive strategy in product pitches. We combine Multimodal Discourse Analysis ...