Entrepreneurial project: Hispanís
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97664
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Entrepreneurial project: HispanísAutoría
Tutor/Supervisor
Soler Domínguez, AmparoTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament de Finances i ComptabilitatFecha de publicación
2014-06-20Editor
Universitat Jaume IResumen
This report presents the business plan of an enterprising idea materialized in the creation of a line of anise liqueurs. This line differs from common anise and has a range of unusual flavours made with Spanish products ... [+]
This report presents the business plan of an enterprising idea materialized in the creation of a line of anise liqueurs. This line differs from common anise and has a range of unusual flavours made with Spanish products recognized with Denomination of Origin. Thus, the flavours are distinguished: Clementine (DPO the Ebro), Khaki (DPO Ribera del Xuquer) Manchego Cheese (DPO of Castilla la Mancha) and Banana (DPO Banana Canary).
The project studies the economic and financial viability from a realistic perspective to show to the investor the advantages of implementation in the market for a solid company which is expected to grow and to have stability for the long term.
The product is aimed at a largely untapped market segment for customers with medium / high income and a strong position; all this will be the key to successful Hispanís. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Finances i Comptabilitat. Codi: FC1049. Curs acadèmic 2013-2014
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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