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dc.contributorBou Llusar, Juan Carlos
dc.contributorUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.contributor.authorPallarés Blasco, Meritxell
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
dc.description.abstractIn a dynamic and globalized society, in which the changes are constantly produced in the business environment, both the companies and the entrepreneurs must be prepared to answer rapidly to the processes of change. Furthermore, it has to be an essential requirement in order to make the organizations are more and more competitive. To develop the capacity of execution, it is very important to know different ways of understanding the strategy, since depending on how the strategy is understood the organization should use a different form of implementation. Moreover, since there are few authors who have studied the implementation of the strategy from a cultural perspective, our main aim of this work is to obtain the implementation of the strategy across the organizational culture. For it, we will study the effects that the culture has in the implementation of the strategy, the different barriers that exist to the implementation between that we will identify the culture when this one goes in opposition to the strategy. We will also study in depth the need of a fit between culture and strategy, and in case that the fit was not reached, we will facilitate the steps to follow in order to reach a cultural change and to obtain the organizational culture wished and the effective implementation too.ca_CA
dc.format.extent43 p.ca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rightsAttribution-ShareAlike 3.0 Spain*
dc.subjectGrau en Administració d'Empresesca_CA
dc.subjectGrado en Administración de Empresasca_CA
dc.subjectBachelor's Degree in Business Administrationca_CA
dc.titleThe role of the culture in the implementation of the strategyca_CA
dc.educationLevelEstudios de Gradoca_CA

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Attribution-ShareAlike 3.0 Spain
Except where otherwise noted, this item's license is described as Attribution-ShareAlike 3.0 Spain