Marketing Plan of Centre Ciutat Castelló
Ver/ Abrir
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Marketing Plan of Centre Ciutat CastellóAutoría
Tutor/Supervisor
Sánchez García, Javier; Monferrer Tirado, DiegoTutor/Supervisor; Universidad.Departamento
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2014-06-17Editor
Universitat Jaume IResumen
Centre Ciutat Castelló (C.C.) is an Open Mall that arises from the union of small
businesses in the city against the threat of certain factors, among the current economic
crisis around us. The aim in this work is ... [+]
Centre Ciutat Castelló (C.C.) is an Open Mall that arises from the union of small
businesses in the city against the threat of certain factors, among the current economic
crisis around us. The aim in this work is not only to react defensively against
supermarkets, but it provide formulas that enhance, by grouping and generating
synergies, large values of trade and assets of our city. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
El ítem tiene asociados los siguientes ficheros de licencia: