Show simple item record

dc.contributorVallet Bellmunt, Teresa
dc.contributorUniversitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
dc.contributor.authorTen Blasco, Victoria
dc.date.accessioned2014-07-24T11:33:29Z
dc.date.available2014-07-24T11:33:29Z
dc.date.issued2014-07-16
dc.identifier.urihttp://hdl.handle.net/10234/98183
dc.descriptionTreball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014ca_CA
dc.description.abstractIn recent decades, numerous scholars have studied creativity because of its increasing relevance over the years. Due to the great number of studies, it is important to explore and to make a content analysis from 2005 to 2014 of publications on creativity in the main marketing journals examined by scholars. It has been obtained a database composed by 90 articles, in which it has been studied the general data, research methodology, sample characteristics and the methodologies used in the analysed works. This study will give an overview about the main techniques and parameters used in creativity by the researchers and propose limitations and future research lines.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.subjectCreativityca_CA
dc.subjectInnovationca_CA
dc.subjectContent analysisca_CA
dc.subjectCompetitive advantageca_CA
dc.subjectGlobal marketca_CA
dc.subjectTurbulent environmentca_CA
dc.subjectCreatividadca_CA
dc.subjectInnovaciónca_CA
dc.subjectAnálisis de contenidosca_CA
dc.subjectMercado globalca_CA
dc.titleContent analysis of publications on creativity in marketing journalsca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record