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    • closedAccess   Storing and analysing voice of the market data in the corporate data warehouse 

      García Moya, Lisette; Kudama, Shahad; Aramburu Cabo, María José; Berlanga Llavori, Rafael Springer US (2013-07)
      Web opinion feeds have become one of the most popular information sources users consult before buying products or contracting services. Negative opinions about a product can have a high impact in its sales figures. As a ...