ListarDepartament: Ciències de la Comunicació por tema "acciones no convencionales"
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Acciones no convencionales de la publicidad exterior: aproximación teórica a una terminología
Instituto Superior de Gestão - ISG (2014)Outdoor advertising is experiencing times of change, where traditional media coexist with the most innovative and creative actions, supported in many cases by the incorporation of new technologies. These actions arise from ...