Show simple item record

dc.contributor.authorRipollés Meliá, María
dc.contributor.authorBlesa Pérez, Andreu
dc.date.accessioned2013-05-30T14:34:26Z
dc.date.available2013-05-30T14:34:26Z
dc.date.issued2012
dc.identifier.issn1090-9516
dc.identifier.urihttp://hdl.handle.net/10234/65255
dc.description.abstractThis paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment in international markets. The proposed model was tested on country-level data from Spain. The results show that marketing capabilities contribute to a firm's decision to choose entry modes involving higher resource commitment in foreign markets. The paper also includes insights on antecedents of international new ventures’ choice of entry modes in foreign markets.ca_CA
dc.format.extent47 p.ca_CA
dc.format.mimetypeapplication/pdf
dc.language.isoengca_CA
dc.publisherElsevierca_CA
dc.relation.isPartOfJournal of World Business, 47, 2ca_CA
dc.rights(c)2011 Elsevier Inc. All rights reservedca_CA
dc.subjectInternational new venturesca_CA
dc.subjectMarketing capabilitiesca_CA
dc.subjectEntry modeca_CA
dc.subjectPerformanceca_CA
dc.titleInternational new ventures as "small multinationals": The importance of marketing capabilitiesca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttp://dx.doi.org/10.1016/j.jwb.2011.04.015
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA
dc.relation.publisherVersionhttp://www.sciencedirect.com/science/article/pii/S1090951611000411ca_CA


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record