El “directo sucedáneo” como formato de producción low cost/low human resources en el periodismo TV

Abstract

In the current context of television audience fragmentation, reducing costs and looking for simple but high audience, it has bloomed a series of formats that interpret direct as a simple action of probe on the daily to show the real. The format of the program Callejeros ( S panish TV channel Cuatro) is an example. In this kind of programs the enunciative strategy is the pure viewing, the approach is nihilist, the discourse does not reflect or constructs a verifiable reality. The aim is the shock, the collision, not with the reality in fact, but with his arbitrary possibility. What is presented as the real is abruptly showed, without significant suture, or with an aberrant significance. The pre-production does not contemplate documentation, the speciality of the different assignments in the audio-visual production line is lost, and any possibility of critical action becomes annulled, so in production, so in the reception of this kind of television product. The ENG journalist becomes a low human resources prof essional. That’s the new production strategy based on the " succedane ous direct " format.