Gestión del diseño de producto y capacidad de aprendizaje organizativo en varios tipos de empresas del sector cerámico

Abstract

This study analyses the product design management in several companies of the Spanish ceramic sector and its relationship with organizational learning. We carried out a case study of four companies in order to assess the organizational learning factors involved in the two phases of the product design process: the analytical-conceptual and the technical-creative phases. The case study shows a positive relationship between the organizational learning factors analysed and the product design process. Specifically, the factors related to market, technology and organization knowledge acquisition are linked to the analytical-conceptual phase. The organizational learning factors related to knowledge dissemination and use are linked to the technical-creative phase or the global management of the design process