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Corporate responsibility in U.S. Corporate websites: a pilot study

dc.contributor.authorChalmeta, Ricardo
dc.contributor.authorGómez, Lina M.
dc.date.accessioned2012-09-10T07:02:04Z
dc.date.available2012-09-10T07:02:04Z
dc.date.issued2011
dc.identifier.citationPublic Relations Review (March 2011) vol. 37, no. 1, p. 93-95
dc.identifier.issn0363-8111
dc.identifier.urihttp://hdl.handle.net/10234/46304
dc.description.abstractCorporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication channels to show CSR efforts. This study analyzes how the top 50 American profitable corporations from the Fortune 500 of 2009 communicate their CSR initiatives to different stakeholders through their corporatewebsites. To do this, an evaluation framework has been designed to examine features presented in CSR corporatewebsites.ca_CA
dc.format.extent3 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.languageengca_CA
dc.language.isocatca_CA
dc.publisherElsevierca_CA
dc.rights© 2011 Elsevier Inc. All rights reservedca_CA
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/*
dc.subjectCorporate social responsibilityca_CA
dc.subjectCorporate websiteca_CA
dc.subjectInteractivityca_CA
dc.titleCorporate responsibility in U.S. Corporate websites: a pilot studyca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttp://dx.doi.org/10.1016/j.pubrev.2010.12.005
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA
dc.relation.publisherVersionhttp://www.sciencedirect.com/science/article/pii/S0363811110001323ca_CA


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