Jerte Picota Cherry: Further Analysis on the Promotion and Distribution Channels in Germany

Abstract

The purpose of this paper is to provide further proposals on the promotion and distribution of Cerezas del Jerte in Germany for the company Argos Consulting Network. The marketing project for the commercialisation of Cerezas del Jerte in Germany is already present and has already been achieved thanks to the services of Argos Consulting Network. First of all, there is a brief description of the company along with a presentation of the product. The goal is to have general overview of the resources, product and future ideas, as well as implementations for the continuation of commercialisation of the product Cerezas del Jerte. Secondly, as complementary part of the follow-up and work, which Argos Consulting is realising, there is a focus on other possible distribution channels, since the distribution is actually being carried out in retail German Supermarkets. Together with this, there is also an analysis of a specific target and segment.